Tuesday 15 October 2013

Target audience research questionnaire

The questionnaire was created by me but Idid get help from other members in my group in deciding the types of questions the questionnaire should include. After we established the questions, I had to think about the way the questions would be worded as i realised that if I were to use "sophisticated" words, not everyone in our target group would understand what the question is asking. This is because the majority of our target audience use simple English words and not ones that are complexed and may be used by politicians. I also decided that the questionnaires would be self completed as I did not want the person taking the questionnaire to be influenced when answering the questions. This would allow our conclusion to be more accurate.

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